RetailTune can rely on a vast network of clients belonging to several different industries, from food, to fashion and beauty, to services and large-scale retail trade. Such realities are equated by an important need, i.e. communicating the information on their points of sale clearly and accurately, fine-tuning their geolocation and, most of all, directing customer traffic to the stores, which has always been one of the key goals in retail. RetailTune provided an effective answer to such a need, by proposing an effective solution, itself able to accompany customers for the whole of the customer experience, something defined ,and more by the coexistence of both physical and digital channels. This is a key opportunity in both Local Marketing and in Drive to Store activities, something arising from both expertise and know-how, which netted results, both in terms of turnover and reputation.