All the Drive to Store campaigns distributed between the various company touchpoints are tracked within the platform, providing KPIs on the actions carried out by users, the number of geolocated customers, as well as the insight and the performance for every single touchpoint.
The RetailTune platform features a statistics area, where the following campaign insights can be visualized:
•vThe banner visualizations subdivided by touchpoint
•The number of clicks per each banner
•The number of visualizations of the landing page
•The number of leads created
•The overall turnover of the campaign