Thanks to the geolocation of users on the corporate website and to the integration with Retailtune technology, we are able to provide data defining the reputation of each point of sale connected with the local population at any given time.
Such data are vital, as they allow to know the compared brand awareness for each point of sale.
Get to know the penetration of local brand awareness Thanks to the RetailTune technology, it is possible to detect the penetration rate for brand awareness, within any given target audience and the area of competence of any single point of sale. It is therefore possible to understand the evolution of brand awareness over time, considering also the activated campaigns, and visualizing its impact on the local audience. Data thus become a part of the DMP function of the drive to store campaign platform