DIGITAL CONCIERGE: THE TOOL TO INCENTIVE DRIVE TO STORE ACTIVITIES
One of the greater challenges for brands is, therefore making the shift of users from online to offline easier, both in single-brand and multibrand stores. The concept of Concierge Page arose within such a context, a real digital store, able to connect any given point of sale (be it owned, part of a franchising system, single-brand or multibrand) with the final customers, creating a dialogue in order for them to buy whenever and wherever they want: online, offline and in a hybrid way.
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