RetailTune - The Drive to Store Platform

Why RetailTune

RetailTune puts together users and brands, creating a more fluid communication between the parts involved.
The user is curious: he/she carries out searches and asks questions to keep up-to-date.
It is not important whether this phase occurs online or offline, what he/she really wants is to receive rapid, correct and complete answers.
RetailTune makes sure that in the search phase the user has all the functional information to reach the store
such as opening hours, available services, telephone numbers, active promotions, correct addresses, photos, reviews and descriptions.

Everything just one click away!

Are you still not exploiting the potential of Local Digital Marketing?
Find out how RetailTune can be your ideal partner to increase the visits in store.

WHAT MAKES US DIFFERENT

Finding products, not just stores

Thanks to its proprietary technology, RetailTune is able to geolocate the user, showing him/her the stores closest to his position. The tool notifies the availability of the product in the nearest store, thus suggesting many tailor-made Loyalty & Care services.

Google Business Profile Listing

RetailTune manages information of Retailers' & Wholesalers' stores on Google Business Profile, the most important touchpoint used by clients for local searches before making a purchase in store.

Buying and merchandising support

RetailTune is able to provide the customer a series of analytics to support the Buying in order to improve the store performance. In particular, data are provided relating to the distribution of the store stock based on the users' local taste in a specific geographical area.

Programmatic

RetailTune allows to know local consumers' taste by giving the chance of creating product feeds for the communication. The technology allows you to know the store consideration. The programmatic therefore becomes more specific. On one hand, it is possible to maximize the investment budget for stores with big difficulties, on the other hand, it offers the public the product that actually meets local tastes.

WHAT THEY SAY ABOUT US

"FROM THE BEGINNING, EVOLUTION AND PROGRESS HAVE ALWAYS BEEN OUR GOALS. THE DIALOGUE AND THE LISTENING OF THE MARKET AND THE REALITY AROUND US ARE WHAT LEAD US TO KEEP EVOLVING AND ADAPTING. AT THE SAME TIME, OUR AIM IS ALWAYS TO GIVE IMPORTANCE TO THE CLIENTS AND FOR THIS REASON, WE WANT TO REACH THEM WHEREVER THEY ARE. OUR COLLABORATION WITH RETAILTUNE ALLOWS US TO OFFER PERSONALIZED SERVICES APART FROM THE TOUCHPOINT, KEEPING OUR OWN IDENTITY
PINKO"

Pietro Negra, President @ PINKO
"ONLINE SEARCHES AFFECT 90% OF IN-SHOP PURCHASES: THEREFORE, THE GOOGLE MY BUSINESS TOOL BECOMES A VITAL ASSET FOR A RETAILING BODY SUCH AS OURS. THE MANAGEMENT OF INFORMATION AND THE USE OF THE PLATFORM AS AN ADDITIONAL COMMUNICATION TOUCHPOINT ARE BRINGING IN VERY GOOD RESULTS AND CONTRIBUTING TOWARDS THE DRIVE-TO-STORE. IT SHOULD ALSO BE MENTIONED THAT MANAGING REVIEWS IS VITAL: 70% OF CONSUMERS READ THE REVIEWS BEFORE BUYING ANY GIVEN PRODUCT AND ARE AVAILABLE TO CHANGE THEIR PURCHASING HABITS IF THE OTHER USERS PROVIDE POSITIVE FEEDBACKS"

Dario D'ingeo, Global Retail Supervisor @ KIKO MILANO
“OUR FINAL CUSTOMER BUYS EVERYWHERE: ONLINE, IN DIRECT AND WHOLESALE STORES. GIVING HIM/HER COMPLETE INFORMATION ABOUT OUR CHANNELS IS NOT JUST A DUTY, BUT ALSO AN OPPORTUNITY. OUR DISTRIBUTION IS ABOUT ALL WHOLESALE AND FOR THIS REASON, IT REPRESENTS A STRATEGIC PLAYER FOR US. WITH RETAILTUNE WE HAVE COME UP WITH A PLAN WHICH ENHANCES AN OMNICHANNEL PERSPECTIVE.”

Stefano Bonacini, President @ Gaudì
"RETAILTUNE AND GORE-TEX ALLOWED US TO ENHANCE OUR B2C STRATEGY BY ADOPTING AN OMNICHANNEL APPROACH. WE ARE AWARE OF THE FACT THAT OUR CONSUMERS GATHER INFORMATION BEFORE THEY ACCESS OUR POINTS OF SALE AND BEING ABLE TO PROVIDE THEM WITH CLEAR AND PUNCTUAL INFORMATION ON OUR PRODUCTS AND POINTS OF SALE IS DOUBTLESSLY THE BEST SERVICE WE CAN PROVIDE TO OUR CUSTOMERS. WE OPENED A NEW PATH AND WE WILL SURELY FOLLOW THROUGH. THE NUMBERS TELL US THAT WE ARE ON THE RIGHT TRACK: WE HAD MORE THAN 4.000 CALLS AND MORE THAN 5.000 REQUESTS FOR DIRECTIONS REACHED OUR 12 POINTS OF SALE DURING THE FIRST 10 DAYS"

Tomaso Bartesaghi, E-commerce Director @ DF Sport Specialist
"A PROMPT AND ACCURATE REPLY TO USERS' REVIEWS IS BENEFICIAL, BOTH IN TERMS OF SEARCH ENGINE POSITIONING, WITH A CONSEQUENT INCREASE IN THE SEARCHES BY DISCOVERY, AND, MOST OF ALL, IN CARING FOR AND RETAING CUSTOMERS. GOOD RESULTS CAME QUICKLY IN THIS CASE AS WELL. DURING THE FIRST QUARTER (THE JANUARY-MARCH PERIOD) OF 2021, TAKING OUR 12 SHOPPING CENTERS INTO ACCOUNT, 92% OF THE RECORDED REVIEWS WERE POSITIVE, THUS HIGHLIGHTING THE GOOD FEELINGS OF CUSTOMERS AND THEIR LOYALTY"

Simona Portigliotti, Marketing, Com CSR & Innovation Director @ Ceetrus Nhood
"WITH A 35% YEAR-ON YEAR GROWTH FOR THE SERVICES CONNECTED TO E-COMMERCE, COMMUNICATING MORE PROMPTLY WITH USERS, MAKING ALL THE INFORMATION CONCERNING NEWSSTANDS AS POINTS (SUCH AS THE OPENING TIMES, THE ADDRESS, THE ACTIVE SERVICES, THE AVAILABLE PROMOTIONS AND THE LIKE) AVAILABLE ON THE MORE FAMOUS SOCIAL PLATFORMS AND ACCORDING TO THE STANDARDS THE TECHNOLOGIES HAS MADE COMMON NOWADAYS BECOMES A STRATEGIC GOAL FOR PRIMAEDICOLA."

ANDREA LISO, CEO @ M-DIS
“OOFWEAR HAS BEGUN SINCE ONE YEAR ITS COLLABORATION WITH RETAILTUNE. THIS LEADS US TO BE MORE EFFICIENTLY PRESENT IN DIFFERENT DIGITAL TOUCHPOINTS IN ORDER TO INCREASE THE TRAFFIC IN STORE AND TO OFFER A MORE AND MORE COMPLETE SERVICE TO THE CUSTOMER WHO NOWADAYS IS OMNICHANNEL. WE ALSO THINK ABOUT THE TYPE OF OUR CUSTOMER: INTERNATIONAL, YOUNG, FASHION AND ABSOLUTELY OMNICHANNEL. WE HAVE THEREFORE ALSO CARRIED OUT A LOCAL DIGITAL MARKETING STRATEGY TO COMMUNIATE IN A COHERENT WAY FOR THE BUY OF OUR PRODUCTS. WE ARE ABLE TO GEOLOCATE THE USER WHO REACHES THE PRODUCT PAGE, GIVING HIM/HER INFORMATION ABOUT THE NEAREST STORE. IN THIS WAY, NOT ONLY WE MAKE THE CUSTOMER EXPERIENCE, MORE COMPLETE, BUT ALSO WE DO PROTECT OUR DEALER.”

Alessandro Biasotto, CEO @ NYKY

THE RELEVANCE OF GBP

Google Business Profile is the very powerful tool that Google has made available for businesses to put their stores on both Google Maps and the search network.
This is a free tool allowing to create a showcase for stores, by providing the main information for any given business: opening hours, contacts, addresses, photos and descriptions; by the same token, it is possible to highlight specific products and/or services, as well as to interact with users and, most of all, to draw up retail statistics.

Google Business Profile has turned the whole concept of SEO on its head. Its algorithm understands whenever users perform searches with a local focus and shows the Google Business Profile tabs, even before the relevant websites.

Not only that, often Google Business Profile is the primary source customers use, before they enter any physical store.

A NEW CONCEPT OF CRM

We have created several new storytelling ways, and fluid CRM is one of these: companies focus on CRM in its role as a database and a hundred newsletters are sent to customers every two years in the world of fashion.
The data tell us that, within 2 years, in 70% of the cases, fashion customers buy only once; therefore, persisting in providing information to customers who buy only once, forgetting about all the people who look for the company by accessing the website directly as they are interested in the brand, is self-defeating.

In 70% of the cases, the customers who choose to browse a website, also choose to disclose their location, providing the companies with very useful information.

A significant degree of skill is needed on our part in order to connect the customers who searched for the brand with the nearest physical store.

This applies not only to the retail or to the franchising world, but also in the wholesale milieu, as the latter is usually responsible for a significant turnover share.

THE APP OFFERING MORE SERVICES FOR THE RETAIL AND WHOLESALE MILIEUS

"We started with a very basic assumption: it is obvious that, if we ask our staff to focus a share of their time on learning the management of a new tool, we are going to delay the access to information to our final customers and, therefore, their satisfaction", explained Claudio Agazzi, the founder of RetailTune. "Finding a simple way to communicate was necessary, therefore, we thought of smartphones, as it is a device used by 80% of the people all over the world and which everybody is very familiar with. The procedure to follow is very intuitive: downloading the app, registering with the company login information and start uploading opening hours and services is enough. Seeing is believing: less than 10 seconds are enough to update the opening hours on every touchpoint"

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CUSTOMERS