The data contained within the platform such as geolocation and brand consideration, together with the opportunity of setting targets, allow RetailTune to become a full-fledged DMP( Data Management Platform), which can be useful for Online Advertising campaigns.
The tool makes it possible to fine-tune the budget on every store, based on the consideration for each of them, therefore increasing local awareness. Such a tool allows to:
•optimize the budget
•improve the investments
•acting on local awareness
•implement a greater level of detail in planning, while improving local performance