The data contained within the platform such as: geolocalization and brand consideration, together with the possibility of setting the target, allow RetailTune to become a full-fledged DMP( Data Management Platform), useful for Advertising On Line campaigns.
This tool allows the aimed allocation of the budget on any given store, based on the consideration of each of them, increasing local awareness.
This allows to:
•optimize the budget
•acting on local awareness
•more detailed planning, with an improvement of local performance