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RetailTune, the new app which offers more services to the retail and wholesale world

RetailTune, the Italian company operating in the local digital marketing and Drive-to-Store world, launched a new B2B tool in order to let stores automatically manage their data.

The main goals of RetailTune consist in: assisting customers to go to the right place at the right time regarding to the product or the service they are looking for and offering all the appropriate tools to create a relationship with the final consumer.

At the base of all the Local Digital Marketing activities, there is the management and the distribution of information. This means that points of sale data and the presence of shops on different digital touchpoints need to be always updated, since users check it before going to the store.

Many researches highlight that 54% of consumers search online before in-store purchase. For this reason, brands must offer to users complete and updated store information.

The healthcare situation of the last year has led companies to draw their attention to those touchpoints used by customers before purchase. We are talking about Google Business Profile, Facebook Location and Store locator: the heart of the Drive-to-Store strategy but too often marginalized. Thanks to these touchpoints it is possible to better manage the shop information (names, addresses, phone number, WhatsApp, opening hours) for the perfect customer journey.

What is technically called NAP Consistency (name, address, phone number) on all the touchpoints provides an advantage for brands in terms of positioning on search engines.

For retail companies having hundreds of direct stores, franchising and multibrand stores it would be quite tough to manage every single data store.

In order to deal with this need, RetailTune launched the B2B App that allows to modify regular timetables, set special hours, add local services on all touchpoints (from Google Business Profile to Facebook, from Store Locator to Apple Maps), in a simple, quick and immediate way.

Downloading the app on mobile, the store manager can manage information about his/her store everywhere and every time. A real revolution in the retail world.

Claudio Agazzi, founder of RetailTune, explains: “If we ask the store staff to learn a new tool, we will fasten the update of information in order to improve the customer journey. It is necessary to find a simple way to communicate since the smartphone is the most user-friendly device used by 80% of people around the world, we thought that this was the quickest way to reach customers. It is very easy: you download the app, register with the credentials of brand and start updating timetable and services. Believe it! This requires just 10 seconds!”

Thanks to RetailTune App you can not only manage store data information, but also upload organic campaigns which allow to improve shop-customer relationship.