"We have been RetailTune's first client" - explains Emanuele Bianchi, the CMO for Pinko - "The attention for omnichannel distribution has always been a part of our DNA, which is both innovative and focused on change. We have always put the customers under the limelight and we want to support them wherever they are; providing them with customised services as always been our priority".
The creation of the Store Locator, the centered management of the Google Business Profile tabs, the creation of Facebook Local pages, the integration of widgets within the product page showing the nearest store based on the position of any given customer and the integration with the store stock allowing to show the products available within said store. The numbers show the effort as well: considering Google Business Profile, during the January- February 2020 period, compared with the same time of 2019, the discovery searches doubled in number, as explained by a press release by the agency. In the same time, the views due to Google Maps, since they experienced an increase of more than 100% during the same period.
Concerning the actions users perform on the Google Business Profile tabs, a double-digit growth was recorded in both phone calls and website clicks, as reported by the press release. Based on such data and in order to interact with the users to a greater degree, Pinko subscribed to the new Loyalty&Care service offered by RetailTune, in order to offer everybody a complete and customised shopping experience. "Our webpage dedicated to stories becomes the EDL place where the audience interested to any given brand may be welcomed. Such a landing page features a captivating design, with an UX/UI focused on creating direct contacts and immediate interactions between the users and any given point of sale. This is a one-stop shop where products can be bought or reserved, and it is possible to talk with the support staff in any given shop by using the modern Booking and E-store technologies"- Mr. Agazzi stated.