CASE HISTORY

SAPORE DI MARE AND RETAILTUNE: THE RESULTS OF OUR COOPERATION

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  • Visualizzazioni

    VIEWS OF THE GMB PAGE

    +81%

  • Chiamate

    CALLS TO THE POINTS OF SALE

    +85%

  • Visualizzazioni

    CLICKS ON THE "GET DIRECTIONS" GMB BUTTONS

    +20%

  • CALLS TO THE POINTS OF SALE

    +304%

From July 2019 onwards, the D.I.MAR company, an actor working in Italy with about 100 stores under the brand 'Sapore di Mare', has chosen to make use of the Local Digital Marketing tools provided by RetailTune.
Sapore di Mare is the most significant specialist brand in the frozen seafood sector.
A success determined over the years by the certified high quality of the products, the exclusive assortments of its stores and the use of an innovative format based on retail sales and high level of service .

The subsequent loyalty of thousands of customers, due also to the specific loyalty schemes, highlighted the need for further involvement of digital tools, in order to increase the drive to store performance.
RetailTune's activities have been integrated within such a scenario: the complete overhaul and management of the Google Business Profile tabs for every physical store, in order to consistently manage the information in a unified way; the creation of a Store Locator, optimised for SEO Local activities and the presence of Facebook pages have been the main goals reached by the cooperation between both companies in a short time.

THE RESULTS ACHIEVED BY RETAILTUNE

The constant work has allowed to reach, in a short time - six months since the start of the project - important results. Concerning Google Business Profile, comparing the July - December period in 2018 and 2019, an increase by 75% of direct searches by users concerning the brand is the first emerging result, together with a doubling in the discovery searches (+108%). Furthermore, the brand achieved a +85% in the calls to stores and points of sale .
Such an achievement highlights the effectiveness of quick management for the Google Business Profile tabs, which allowed potential buyers to access information on stores more clearly and easily. Another interesting feature is the 20% in clicking the “Get directions” button of the Google Business Profile tabs, something users can do and which increases physical visits to stores. As a matter of fact, the tabs are the last touchpoint the users interact with, bypassing the company site as well.
Furthermore, a growth was recorded concerning the overall views of the Google Business Profile tabs, amounting to 81%.
On the other hand, concerning the visits connected to the Store Locator, a growth by 170% was achieved in the overall views of said page, while direct access increased by 304%. As a matter of fact, the Store Locator achieved a significant position within the search results, a close second after the company homepage.